Colorín Colorado is a series of live concerts and theater plays that were brought to television, as a way to summarize the best of children’s entertainment in the country.
For this project an illustrated typography work was made for the logo, as well as the concept and animation for the opening titles, inserts and credits.
As the show was aired during the typical “children’s afternoon snack”, the concept goes all around that, showing common symbols or objects which one could find during this playful time of the day, and reflecting the eclectic styles from each of the live events.