THREE MINUTES
FOR THE HIT

It’s all about new music. “A tres minutos del hit”, a radio show broadcast in a new, market leading, alternative Argentine radio station called Vorterix, emerged itself as a humorous way to live the new music.
The nature of this radio show relies mostly in its character-like hosts, whose opposing personalities create a comedy-like atmosphere around it.
To really show this essence, characterization was needed. As a result, two new illustrated characters were created to give the visual input the chance to express this satirical dynamic.
To feed its true personality to the audience, these designs are packed up with details from the live show, that only proper listeners would recognize.