The change


State Department of the province of Santa Fe, the third most populated area in Argentina.
Art Direction / Graphic Design.
Branding, creative concept and content design to support the implementation of a new educational system.

The creation of visual content for educational projects inherits the need of a deep understanding and involvement in every pedagogic case, because symbols play a big role in education.
Throughout more than 11 years, I have worked for the Ministry of Education to help them create a wide offer of experiences, through which they presented, developed, and installed a new educational approach in the country, where every student is at the center and involved in a more humane and organic way of teaching.
The identity of the Ministry of Education couldn’t be built through typical branding systems and for that reason the creation of content became a key resource.

For Students

For this client were developed a significant number of visual pieces and input concepts, to support the learning processes in all stages.

Calendar for road safety education.

Sex education game for kids.

Sex education book for teenagers.

User interface for science expo.

Icons set for science program.

For Teachers

My work on visual concepts got an even more meaningful role during this stage.
Every piece designed communicates a message that, in most of the cases, continues its path straight to the classroom. Either as an useful tool or as an evolved learning.

Continuing Education program.

Yearly official calendar.

Experiences Log Book for teachers.


Due to the State’s communication policies, a new branding guideline was created for each new administration period.

Branding period 2015 – 2019.