The change

MINISTRY OF EDUCATION. SANTA FE PROVINCE. ARGENTINA.

CLIENT'S PROFILE
State Department of the province of Santa Fe, the third most populated area in Argentina.
WORK
Art Direction / Graphic Design.
PROJECT
Branding, creative concept and content design to support the implementation of a new educational system.

The creation of visual content for educational projects inherits the need of a deep understanding of every pedagogical case, because symbols play a big role in education.
Throughout more than 11 years, I have worked for the Ministry of Education to help them create a wide offer of experiences, through which they presented, developed, and implemented a new educational system in the province, where every student is at the center, and around a more humane and organic way of teaching.
The identity was designed by giving intentionally the speaking voice to the children and teenagers, re-shaping the old roles while helping to build a new relationship between them and the teachers, but also with the school and their involvement in the society.

Due to the Government’s communication policies, the brand of the Ministry of Education couldn’t be communicated through mainstream media nor implemented as the main element. Therefore the focus was set in the content.

For Students

Printed and digital designs for pedagogical material and events, aimed to all learning stages.

Sex education game for kids.

Sex education book for teenagers.

User interface for science expo.

Advertising posters for the Science Fair 2015.

New educational technologies expo.

For Teachers

Design of resources for the classroom, but also of material and experiences that helped modernize and bring new meaningfulness to the role.

Calendar for road safety education.

Continuing Education program.

Yearly official activities calendars 2013, 2014, and 2015.

“Experiences Log Book” for teachers.

DIFFERENT BRANDING

Due to the State’s communication policies, a new branding guideline was created for each new administration period.

Branding period 2015 – 2019.